diff --git a/monitor.py b/monitor.py
index 0abc81e..45334fe 100644
--- a/monitor.py
+++ b/monitor.py
@@ -2,7 +2,7 @@ import time
 from queue import Queue
 from loguru import logger
 from web3 import Web3
-from util import fetch_abi
+from util import fetch_abi, format_matrix_alert
 from db import Token, Pair, get_session
 
 
@@ -122,7 +122,8 @@ class EventMonitor:
 
         # Add alert to queue
         logger.info(f"New pair: {token0_address} + {token1_address}")
-        self.queue.put(
-            f"New Uniswap pair: [{token0_info['name']}](https://etherscan.io/address/{token0_address}) +"
-            f"[{token1_info['name']}](https://etherscan.io/address/{token1_address})"
+        formatted_alert = format_matrix_alert(
+            token0={'name': token0_info['name'], 'address': token0_address},
+            token1={'name': token1_info['name'], 'address': token1_address}
         )
+        self.queue.put(formatted_alert)
diff --git a/util.py b/util.py
index 0e199f0..9ee33f0 100644
--- a/util.py
+++ b/util.py
@@ -23,3 +23,11 @@ def fetch_abi(address: ChecksumAddress, headers: Optional[Dict[str, Any]] = None
 def load_config(path: str) -> dict:
     with open(path, 'r', encoding='utf-8') as f:
         return json.loads(f.read())
+
+
+def format_matrix_alert(token0: dict, token1: dict) -> str:
+    return f"""
+🚨 New Uniswap Pair Alert 🚨\n
+🌐 **Asset Pair:** [{token0['name']}](https://etherscan.io/token/{token0['address']}) + [{token1['name']}](https://etherscan.io/token/{token1['address']})\n
+🏠 **Network:** ETH
+"""
\ No newline at end of file